​About the workshop

​Are you launching in a crowded market and want to stand out?
Want to make funders think you're the Next Big Thing?
Want early adopters to line up for your alpha?

​If these questions keep you awake at night and bring you to Devconnect, this workshop is for you.

​It is also for:

• ​pre- and seed-stage tech companies struggling with adoption,

• ​established projects dealing with changing market dynamics,

• ​tech teams preparing for funding rounds,

• ​product managers seeking growth with limited marketing funds.

​Here’s what you should expect

​Find more details about what to expect: https://nezhynska.com/brand-lab

​After attending this workshop, you will be able to:

• ​adjust your product reputation from “what we have” to “what we want,”

• ​make your product positioning work for you, not against you,

• ​communicate tech features in a way that sparks curiosity and desire,

• ​make your product visually stand out in the market,

• ​create a brand image that wins the hearts and minds of early adopters,

• ​involve partners and the community to create a tighter bond and build trust,

• ​plan a seamless visual experience that embeds your product in people’s memories.

​What will you need for this workshop?

​This workshop is for founders who already know who they’re building for, what problems they’re solving, and how their market playground looks today. Insights — or at least plans — on these three aspects are the ingredients we will work with. If you don’t have them, message me in advance, and we’ll see what we can do.

​Check this list of questions before attending the workshop:
https://www.embracevariety.com/9-questions/

​Where has this workshop appeared so far?

​ETHDenver Camp BUIDL, Devcon 6 and 7, ZuConnect at DevConnect, IPFS Camp, DWeb Camp, Regens Unite, Web3Summit, Funding the Commons Builder Residencies, World Information Architecture Day, Codemotion.