Winning New Users Without Breaking Your Culture with Andreas Gross (Life360, Reddit, Credit Karma, Meta)

​In this conversation, Andreas shares battle-tested lessons from building and scaling consumer products across radically different environments: from scrappy early-stage growth at Life360, to culture-heavy Reddit (including running Reddit’s first-ever A/B test), to scaling acquisition and new-user experiences at Credit Karma and Meta.

​We’ll explore:

• ​Why he thinks new users are the most important focus

• ​How to run scrappy tests that save months of engineering time

• ​What changes when you test in large, brand-sensitive organizations

• ​The cultural reality: experimentation can trigger backlash from both employees and power users

• ​How to get buy-in when “the core user” dominates decision-making

• ​What today’s AI tooling changes about speed, learning cycles, and product development