Brand Naming Workshop: Think Like A Namer!
About the Session:
Naming: That tiny sliver of your brand that can make a big difference. Names don't matter, and do matter, at the same time. They don't say everything you do, but they're on everything you do. They're like a logo, but audible. They live on paper, on screens, and in the sound waves of communication. Names are how people identify you. Without one, you can't move forward. And believe it or not, there's people who dedicate their careers to naming: the ins-and -outs of it, the strategy, the architecture, and so much more.
If you're interested in getting an inside view of the world of naming, you've come to the right place. In this interactive workshop, we'll go over the fundamentals of naming, including essential principles that namers everywhere use before and during any project. You'll walk away with a better sense of what naming truly is (not just shower thoughts!), and how naming with purpose can greater serve your business, shape your community, and complete your brand. Leave with the mindset to "Think Like A Namer!" and walk away with practical tips and perspectives for your next naming challenge.
About the Host:
From journalist to copywriter to brand and product namer, Alex Koktsidis has been in love with words her whole life. After working as a beat reporter for The Boston Globe, she made an unexpected switch to advertising, where she learned the ins-and-outs of copywriting for midsize to enterprise brands. Writing headlines, video scripts, social media copy, websites, and radio and TV spots became the norm. That's where also where she discovered the niche world of naming, and she's been following that rabbit hole ever since. In 2022, she started Zeppelin Naming Consultancy to help brands solve their toughest naming challenges. Since then, she’s helped hundreds of clients discover great, workable names for their business. Alex works with agencies and in-house brands on name strategy, naming workshops, name generation, and more. Connect with her on LinkedIn: https://www.linkedin.com/in/akoktsidis/