

HSR FC meet-ups: Open Discussion on AI SEO
What this meetup is about:
Search is changing fast (whether one likes it or not).
More founders are realizing their brand is being discovered (or ignored) inside tools like ChatGPT, Perplexity, and Gemini, often without them knowing why!!
This meetup is an open, no-slides discussion on:
• How AI tools surface and recommend brands
• What LLM SEO actually means
• Where traditional SEO still works and where it doesn’t
• What you can realistically do about it today
What You’ll Get
• Clear understanding of how AI search works
• Real examples
• Honest answers to founder questions
• Live, informal audits of 1-2 companies in the room
• Practical takeaways you can act on yourself
This meetup is best if you:
• Are a founder or decision-maker
• Have a live product or website
• Come curious, or open to being challenged
• Have at least one question or observation
About Derivate X
Derivate X works with SaaS and tech companies to improve visibility across traditional search and AI-powered discovery.
We focus on how LLMs interpret, trust, and reference brands in real-world contexts.
This session is not a pitch. It’s a chance to share what we’re seeing on the ground and have an honest conversation with founders navigating this shift.