YouTube Ads: Things An Expert Wishes You Knew | Set Yourself Up Lunch + Learn

​Join us on February 19th! We will discuss micro and macro tactics. Topics we will cover in the 30-minute session include:

• ​Thinking of trying YouTube Ads? Maybe you want to move your ad spend away from Meta. YouTube is a good option! But there is plenty to consider before you make the switch. Here's what Emily, as an advertising professional, wishes she had known before launching her first YouTube campaign: 

  • ​How do YouTube ads differ from ads on other ad platforms, such as Google Search and Meta? 

  • ​Can I just move my Meta ads over to YouTube? What changes do I need to make? 

  • ​Should I run my YouTube videos as ads? 

  • ​YouTube ad targeting is so confusing! How do I find my audience? 

​What to Expect

• ​Introductions

• ​Lunch & Learn topic: explore a comms topic and offer advice on mini-weekly boosts (micro) and larger time savers (macro)

• ​Q&A session: holding space to talk about your current challenges

​What's a Lunch + Learn?
Back in the day, advertising agencies hosted company-wide Lunch and Learn events to introduce new concepts and technology to support the continued learning of its people.

​We're taking an advocacy lens to this concept to help democratize digital communications knowledge for organizations, campaigns, entrepreneurs, and activists who are working toward social change.

• ​✅ What it is: a conversation to feel more aligned with your work, reduce workload, get actionable advice, and empower you!

• ​🚫 What it isn’t: another lunch and learn where you walk away feeling overwhelmed.