​Your Brand + Sport | This Happy Hour's A Slam Dunk

​Sports is exploding and so is your opportunity to get your brand involved. While big brands own big sports, new chances to align your organization with sport are erupting at a record rate. Whether it be team sponsorships, content creator partnerships or ad placements, there is space for you to hop on the bandwagon and win.

​Join us for snacks and drinks as a panel of experts share where these opportunities lie. 🥂

​Panelists:

​Rahul Srinivasan | CEO, Boundaries North

​As CEO of Boundaries North, Rahul is helping shape the future of Canadian cricket by working at the intersection of sport, commercial rights, and technology. Cricket is the fastest growing sport in Canada. Boundaries North holds the exclusive commercial rights to Canada’s Men’s and Women’s National Cricket Teams and is focused on building a global media footprint, unlocking major brand partnerships, building stadiums, and accelerating cricket’s growth within Canada’s sporting ecosystem. This growth is reflected in national partnerships with brands like TD, Coca-Cola, No Frills and Maple Leaf Foods. This has signalled increasing brand investment in the sport and its rapidly expanding fan base. Boundaries North has also executed partnerships across major 'mainstream' North American sports and music properties

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​Ross Mylet | Owner, Forged Agency & NABO Super Flyweight Champion

​Starting martial arts at age 4 and entering the ring for the first time at 12, he has spent three decades mastering the mechanics of peak performance. As an amateur, he represented the Canadian National Team across the world, securing the North American Title and Pan American Silver. Before ever stepping into the professional arena, Ross was already an architect of elite performance, serving as the National Team Coach for the World Games in Poland. He then successfully transitioned into a professional career, competing for WLF in China and becoming a Canadian and North American Boxing Champion. At his peak, he was ranked #6 in the world by the WBO.

​Now retired from the ring, Ross has translated the tactical discipline of a world-class fighter into the boardroom. As the founder of a premier sales agency, he specializes in brand elevation and launching high-growth companies into new markets.

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​Steve Muscat | SVP Strategic Partnerships, AMS Canada

​As Senior Vice President of Strategic Partnerships for AMS Canada, Steve works with clients on their inventory solutions needs plus oversees agency development of Active’s turnkey media offering, bringing over 35 years of breakthrough media experience to our solutions-based approach. Steve focuses on maximizing marketing effectiveness while minimizing financial strain, with experience spanning both vendor and agency sides. He is known for challenging conventional approaches and uncovering innovative solutions to improve brand health and profitability. His career includes collaborations with renowned organizations such as Dr. Oetker, Rogers, LG, Bell, Walmart, PepsiCo, RBC, Ferrero, and many more. Fueled by curiosity and passion for unconventional partnerships, Steve continues to explore new ways to create value and drive sustainable success.

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​Jocelyn Butler | CEO, Orchestra Marketing

​Jocelyn’s entry into the digital and experiential marketing space dates back to the same year Facebook launched their Events platform. In her two decades in the industry she has had a front-row seat to all digital marketing innovations. Jocelyn has been at the helm of major campaigns at Orchestra for the past 14 years and as an agency leader, Jocelyn advises and educates clients and other industry professionals on the adoption of new tools, technologies and protocols to improve their marketing initiatives.
Specializing in data, user experience planning, and digital strategy, she has worked with national and international brands such as CAMH, Humber Polytechnic, University of Toronto, Manulife Real Estate and the Foundation for Global Sports Development.  She has also acted as a mentor for startups via VentureLab, Futurpreneur and more.

​Moderated by:

​Carley Stastny | Production Manager, Orchestra Marketing

​Carley leads Orchestra's content department and manages social media projects for clients including Irving Fund, Intelligent Foods and Humber College. With a pulse on the latest social trends, she is able to build strategies that optimize the use of social media platforms with both organic and paid content, working closely with the creative team for execution. Carley is responsible for ideating creative content, managing social engagement and tracking and analyzing key metrics. Carley's 9+ years of marketing experience across digital and experiential fields have given her an expert understanding and a well-rounded view of successfully building and promoting a brand.