SEO/AEO that actually works w. Chris Shuptrine (VP Marketing @ Torii)

​I didn’t think “repeatable playbooks” were really a thing in marketing.

​Until I met Chris.

​In his last 4 jobs he’s implemented one playbook and it’s worked every. Single. Time.

• ​He used it to help scale Fiksu from pre-revenue to $100M

• ​He used it to 10X Kevel as their first marketer

• ​He built a consulting practice off this playbook

• ​And now he’s using it to grow Torii (90% inc in enterprise leads QoQ)

​He calls it “high-intent discoverability”.

​We’ll dive into the details in this session.