You've got an idea for a startup. Here's how to know if it's worth pursuing. (with MusicTech Innovation Lab)

​Zoom opens at 8.20am SFO / 18.20 TLV. Event starts at 8.30am SFO / 18.30 TLV.

​​About this workshop
The foundation of a successful startup is a good idea, but most founders struggle to characterize the strength of their startup idea. As a result, many founders invest their time, money and effort only to build something nobody cares about. If only founders could get a specific, actionable signal sooner.

​​ To overcome this challenge, founders use Nascent methodology to evaluate data from discovery interviews and quantify a startup idea in dollars ($). Ultimately, founders are able to decide within seconds whether to stop the project or continue iterating.

​​This workshop is ideal for founders of startups with no customers. You'll walk through a case study of a founder who applied Nascent methodology to their startup idea. If you find the methodology compelling, then you can join our January cohort and apply it to your own startup idea.

​​In this workshop, we'll use a case study to teach you to:

• ​​Identify People in Pain — potential customers who are actively struggling with a problem

• ​​Quantify the Pain in Dollars ($) — to assess how much value you could create by solving the problem

• ​​Avoid wasting time on ideas that are unlikely to be successful

• ​​Make decisions with minimal data (i.e., despite having few or no customers)

​​Additional:

• ​​This workshop is a pre-requisite to join a cohort of founders in January 2026 who'll apply Nascent methodology to their startup idea directly.

• ​​We'll automatically sign you up for the NascentStartups.com newsletter.

• ​​This event will be recorded. We may publish brief clips in the newsletter.