Land the Plane: MarTech, AI & Go-To-Market

​Marketing technology has exploded.

​CRMs, automation platforms, AI tools, analytics dashboards—each promising leverage, efficiency, and growth. For many founders and operators, the challenge isn’t access to tools—it’s knowing what to choose, how to connect them, and when they actually make sense.

​Land the Plane is an in-person MarTech and AI event designed to bring clarity to the chaos.

​Hosted by Boston New Technology, in collaboration with the American Marketing Association Boston and Mass Professional Networking, and generously hosted by Tech Superpowers, this event focuses on practical go-to-market execution, not theory.

​What This Event Covers

• ​How founders and teams should think about MarTech stacks today

• ​Where AI genuinely helps—and where it creates noise

• ​Go-to-market fundamentals for startups and growing companies

• ​Real-world examples of automation, integration, and simplification

• ​How marketing, sales, and product increasingly intersect

​Rather than pitching tools or trends, this event is about landing the plane: helping teams move from confusion to confidence, and from experimentation to execution.

​Format

• ​A focused panel discussion with experienced operators

• ​Practical insights grounded in real startup and growth-stage experience

• ​Structured networking with founders, marketers, and technologists

• ​Time and space for meaningful, peer-level conversation

​Check back often for speaker profiles and the eventual reveal of the hard-hitting panel discussion!