UGLY TALK: BRAND VIBE TO COMMUNITY POWER
Most brands talk about “vibes” and “community,” but very few turn them into real business outcomes. The ugly truth? Culture and revenue rarely meet without clarity, consistency, and an actual plan. This session breaks down how creative founders, curators, and storytellers can turn cultural energy into sustainable growth.
🎯 Why You Should Attend
Learn how to turn brand culture into measurable business results
Hear transparent, real-world insights from founders and brand strategists
Discover practical tactics for growing audience engagement and sales
Connect with Shopify’s creative and commerce community in Los Angeless
Gain ideas for 2026 planning—from storytelling to community building
🙋 Who You’ll Meet
Ambitious Shopify merchants, ecommerce founders and CPG Founders
Respected Content creators and online influencers
Community managers and marketers driving authentic engagement
Brand collaborators, investors, and strategic partners
🎤 Who’s on the Panel
Jimmy Gorecki - Founder of Standard Issue
Jimmy was a former pro skater, riding for for major teams like Zoo York and Pharrell Williams’ Ice Cream. He successfully transitioned into the fashion and marketing industry, launching the celebrity-endorsed brand JSP and collaborating with icons such as LeBron James and the Philadelphia Eagles.
Beau Bray - Creative Director for Jhené Aiko & Issa Rae
Beau focuses on “quiet community building,” turning curated vibes into sold-out books and loyal fanbases.
Moderator:
Seanella Abraham - Editor-in-Chief at A.R.T.S.Y MAGAZINE
Sean Abraham is a curator of culture and a connector of dots. Since launching A.R.T.S.Y magazine in 2014, she's spent a decade amplifying emerging voices and building platforms where creativity thrives—producing 30+ issues that bridge art, fashion, and commerce. Like a chef transforming raw ingredients, Sean sees potential where others see chaos. She's designed sneakers with Saucony, forecasted trends, and now leads By Sean, a lifestyle brand rooted in authenticity and sustainable craftsmanship. Her superpower? Thriving under pressure while forging unexpected partnerships. Sean doesn't just observe the industry—she shapes it, one thoughtful collaboration at a time.
💬 What We’ll Talk About
Building a community that actually drives sales
Storytelling that moves culture and converts customers
Turning creative energy into revenue
Why authenticity alone isn’t a growth strategy
Creating post-purchase engagement that builds loyalty
🤝 Co-hosted With
Shopify – powering millions of sellers worldwide
A.R.T.S.Y. spills attention exclusively on emerging artists, designers and creative self starters.
🤝 Supported By
GREY Journal – Media partner spotlighting modern entrepreneurs (featured on Apple News + Google News).
🤝 Venue Partner
The Lighthouse - The Lighthouse is AN I.R.L CREATIVE CAMPUS & studio playground for the Creator Generation.
⭐ About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough “aha!” moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.
With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com
Introduction Deck: [Link]
🗣📢 Important Notice for Ugly Talk Attendees
Admission & Confirmation
Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.
Code of Conduct
By attending, you agree to:
Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.
Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.
Report any violations to the event hosts immediately.
Violations may result in immediate removal from the event and exclusion from future invitations.
Liability & Risk
Participation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.
Media Consent
By attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.
Communications
By registering, you agree to receive marketing and promotional communications from Ugly Talk and its co-hosts, partners, and sponsors. You may unsubscribe at any time.
Agreement
If you do not agree to this Code of Conduct, please refrain from attending the event.
Official Event Page: [Link]