Storytelling: The Key to Unlocking Startup Growth
The Hard Truth About Startup Growth
You've built something remarkable. Your product works. Your team is talented. But your pipeline is dry, your outreach gets ignored, and investors aren't returning your calls.
The problem isn't your product. It's your story.
In a world where 13,000+ software products compete for the same buyers, features don't win — stories do. The startups closing deals, attracting investors, and building loyal communities aren't always the best-built. They're the best-told.
What This Session Is About
Join Eoin McGuinness, Head of Startups at HubSpot (CEE & DACH) and 3x exited founder, in partnership with EIT Culture & Creativity, for a practical, no-fluff session on how to use storytelling as your most powerful go-to-market weapon.
Eoin has helped 500+ startups navigate the gap between great product and great growth. His message is simple: founders who can tell their story — to customers, investors, and their own teams — grow faster, raise easier, and scale smarter.
What You'll Walk Away With
A simple storytelling framework you can apply to your pitch, your website, and your outreach — this week
How to identify the customer pain at the heart of your story (hint: it's not about your features)
Why AI-powered GTM without a strong narrative falls flat — and how to fix it
Real examples of startup stories that converted cold leads into warm pipeline
How to craft a founder brand that builds trust before the first sales call
Who Should Attend
This session is for founders, CROs, and RevOps leaders who are done managing tools and ready to start driving results. If you're at Seed through Series B and want a GTM engine that actually scales — this one's for you.
About the Speaker
Eoin McGuinness | Head of Startups, HubSpot CEE & DACH
Eoin doesn't just advise startups — he's built them. As a 3x exited founder (first exit at 22), former Head of Sales who grew a startup from $1.2M to $4.8M ARR in 14 months across 12 countries, and now 8+ years helping 10,000+ startups at HubSpot, Eoin brings a rare combination of founder grit, corporate playbooks, and investor perspective.
His approach: do more with less. Build GTM engines that scale without burning cash. And tell stories that make people stop scrolling.
About EIT Culture & Creativity
EIT Culture & Creativity is Europe's first innovation community dedicated to the cultural and creative industries. By bridging creativity and entrepreneurship, they support founders building the future of culture, media, design, and beyond.