

Winning the AI Era: Mastering GEO (Generative AI Optimization) #SFTechWeek
Winning the AI Era: Mastering GEO (Generative AI Optimization) #SFTechWeek
Generative AI assistants like ChatGPT are becoming the new search engines. The question is: does your brand show up?
Generative AI Optimization (GEO) is the new frontier of brand visibility. In the same way SEO defined the last decade of search, GEO will define how brands show up—and win—in the era of AI assistants like ChatGPT, Claude, Gemini, and beyond.
Workduo, one of the world’s leading GEO + AI analytics companies, together with Race Capital, invites you to an exclusive workshop designed for PR and Search Marketing agencies, brand strategists, content owners, and marketing innovators.
Join Race Capital x Workduo for an exclusive hands-on workshop where we’ll:
- Demystify GEO and why it’s the new SEO
- Show you exactly how your brand appears inside ChatGPT & other AI tools
- Teach you how to optimize your content + keywords for AI-first visibility
Share playbooks marketing agencies, brands, and content owners can apply immediately
Who should come?
Digital marketing, PR & comms agencies
Brand & content owners
CMOs, digital strategists, and anyone shaping search and reputation in the AI era
This isn’t SEO 2.0. GEO is a paradigm shift. Be the brand that AI recommends first.
Featured Speaker: Fiona Lau - cofounder at WorkDuo - world’s leading GEO + AI analytics company. Fiona is a serial entrepreneur who is passionate about digital and technology enablement for businesses.
Featured Sponsor: Citizens Private Bank
Citizens Private Bank provides an extraordinary caliber of service that goes above and beyond — a commitment to redefining excellence and continuously striving for more. Backed by the strength and stability of Citizens, one of the country’s oldest and largest financial institutions, Citizens Private Bank delivers holistic personal and business banking and wealth management solutions tailored to our clients’ unique financial ambitions. Our Private Bankers serve as a single point of contact and relentlessly go the extra mile to help clients preserve and grow wealth with bespoke financial solutions and advice. Supported by a team of banking and wealth management experts, our Private Bankers stand ready to anticipate our clients’ needs through every stage of growth.