Connecting to Nature: Harnessing nature-based storytelling to influence culture & create lasting impact
Advertising doesn’t just sell products, it shapes culture and values. What if we used that influence to reconnect people with nature? How might that contribute to a thriving planet and economy?
Discover how audiences are feeling about environmental issues today, the power of nature-based storytelling, and how it can help creatives craft campaigns that resonate, inspire, and leave a lasting impact.
In this session, you'll hear from Tessa de Josselin, actor, voiceover artist and environmental communicator. Tessa will share her hands-on experience of nature's power to deeply connect, and showcase what this looks like in practice.
Tessa will then be joined by Katrina Alvarez-Jarratt, Executive Creative Director at Le Truc. They will discuss the challenges and opportunities this represents for advertising.
By registering for this event, you agree to share your registration information with the organisers of Climate Action Week Sydney. Your information will not be shared with third parties.
