How TikTok Virality Actually Works — Hooks, Formats, and Signals (Part 2 / 3 in TikTok Virality Playbook for Founders Series)

​Description:
Virality is not luck. It is mechanics. In this session, we demystify how TikTok decides what content gets distributed and what dies quietly. You will learn which signals actually matter, how to design hooks that stop the scroll, and how to use repeatable content formats instead of chasing originality. This session turns TikTok from a guessing game into a system you can intentionally design and improve.

What you’ll learn:
- How the TikTok algorithm actually evaluates content
- Which metrics matter and which ones are distractions
- Proven hook frameworks that consistently stop the scroll
- Repeatable content formats founders can ship weekly
- Why copying formats beats creativity at the early stage

About Ankit Nayal:
Ankit is the Founder & CEO of Flamme – The Couples App, and Lead Mentor for Techstars and Stanford LISA. He has driven 50M+ organic views across TikTok by building repeatable content systems, not one-off viral hits. At Flamme, he scaled to 150k+ users with industry-leading retention by combining product, storytelling, and distribution. Previously, he helped a European HaaS scale-up grow from $40M Series B to $200M Series C and built and exited a RMB 15M consumer business in China.