Knowledge Exchange: Sustainability of growing media - Towards a common definition and accurate measurement

​Join us for an insightful session on the sustainability of growing media, led by Dr. Alexander Sentinella, Science Coordinator at Growing Media Europe. Delve into the complexities of sustainable horticulture as Dr. Sentinella tackles how the industry can move beyond fragmented discussions to establish a unified understanding of sustainability. Discover how environmental impacts are evaluated, from raw materials to real-world applications, and learn about the Growing Media Environmental Footprint Guideline (GMEFG) – an emerging standard in assessment methods that enhances result comparability.

​Dr. Sentinella will share how clear definitions, robust data, and integration with life cycle assessment strategies can pave the way for informed decision-making in the supply chain. With a PhD in Biology and extensive research experience, Alexander is passionate about bridging the gap between scientific innovation and practical industry applications. Don’t miss the chance to gain insights that could transform your approach to growing media and sustainable plant production.