Council Collab: Agentic AI – The Messy Middle
Ahead of BFCM and peak season, this executive roundtable digs into the messy middle of Agentic AI — where bold pilots meet real operational and budget constraints. This Collab examines what's actually gone live, what's been shelved, and why, as retail marketing and commerce leaders prepare for their biggest season under pressure to show results.
Join retail marketing and commerce leaders for an honest conversation on cutting through the noise and building an Agentic AI strategy that holds up under peak-season pressure.
This Collab's participants include:
Carolien Rijkse: Global Manager Digital Marketing, Ausnutria/Kabrita
Geana Barbosa: Chief Value and Growth Officer, Blueconic
Sneha Odedra: Manager – CRM & Consumer Insights, Sally Beauty Europe
Santiago Davalos: MarTech Digital Project Manager CGA, Essity
Expect shared challenges, live input, and stories from the field rather than theory.
What attendees gain:
An honest read on which Agentic AI use cases are earning their keep ahead of BFCM
Insight into why certain initiatives get shelved — and what separates hype from a working system
Practical lessons from brands who've tested Agentic AI under real peak-season pressure
A clearer lens for evaluating vendor promises versus operational reality
Peer perspectives on what's working — and what isn't — as the industry moves past experimentation
Sponsored by Blueconic, the Customer Growth Engine™ for consumer brands. It unifies customer data, AI-powered decisioning, and cross-channel activation into a single platform organized around revenue outcomes. While traditional CDPs help brands understand customers, BlueConic helps brands grow them.
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