​Many founders struggle with sales — not because they lack passion for their product, but because they lack the skills, systems, and habits to turn conversations into revenue.

​Whether you're the sole salesperson at your company or just starting to build your first sales team, this half-day intensive will give you the frameworks and practical skills to build a disciplined, scalable sales process.

​Through this engaging, interactive workshop, you'll learn how to run a disciplined pipeline, how to build the framework to support it, and how to uncover the blindspots to make revenue more predictable from one deal to the next — whether you're closing deals yourself or managing your first sales hire or team.

​Who is this event for?

​This workshop is specifically designed for founders of scalable startups who:

• ​Currently own the sales function but recognize the need to move beyond founder-led sales

• ​Plan to delegate sales or hire a sales team in the foreseeable future

• ​Are looking for practical sales systems and frameworks that can help set the stage for significant growth

• ​Can't pinpoint why deals win or lose — and want to predict outcomes before it's too late

​​​Why should you attend?

​You'll leave this workshop ready to:

• ​Approach sales with confidence: Gain a clear understanding of what you need to do to close deals so you can have better conversations when it matters

• ​Build systems that scale: Understand how to create the structure and processes that will help you move past the bottleneck of founder-led sales

• ​Make your pipeline work for you: Get practical frameworks to accurately qualify deals and forecast revenue that you can use immediately or when you start to manage your future sales hires.

​What will we cover?

​This workshop tackles three essential areas:

• ​The SKILLS needed to sell effectively

• ​The  CONFIDENCE to have uncomfortable sales conversations

• ​The DISCIPLINE of effective pipeline management

​You'll learn practical frameworks you can apply immediately to source, nurture and close more deals. You’ll also learn what systems, metrics, and habits can help you scale sales beyond yourself - the gate you must clear to achieve real growth.

​​​​​Who is leading this event?

​Startup Sales is led by a team of experienced entrepreneurs and sales leaders:

• ​Allison Wood is the former CEO and co-founder of DaVinci Education, an enterprise B2B SaaS company spun out of Duke School of Medicine. After a dozen years selling complex enterprise software to medical schools around the world, DaVinci was acquired in 2024 as part of a strategic merger under the banner of PE firm Achieve Partners.

• ​Brian Ondrako is a 15-year software sales veteran who has sold at every level — SMB, mid-market, and enterprise, across both private and public sector. He now coaches early-stage founders to build the pipeline discipline and systems that make revenue predictable as they scale beyond founder-led sales.

• ​Chris Leithe has owned pre and post sales and marketing for multiple 8 figure businesses, helped the Citrix ShareFile sales team scale from 30 to 300 reps, Adwerx scale fro $10MM to $27MM, and built out B2B, Enterprise, and B2B2C motions for FoodSmart (recently acquired for over $200MM). He now helps founders and CEOs build and monetize social media audiences, find leads, close more deals, and scale sales teams.

​​​Raleigh-Durham Startup Co.

​This event is powered by Raleigh-Durham Startup Co., part of a year-round series of events that equip Triangle entrepreneurs with practical knowledge, actionable skills, and meaningful connections.

​Thank you to our Contributing Members for supporting RDSCo!