see authority through speaking (special guest)
the main idea: see how consistent public content turns into inbound opportunities—where journalists, event organizers, and decision-makers find you instead of you chasing placement.
agenda (in minutes):
00-10: what category authority looks like
11-40: guest interview w/ Jasmine Brett Stringer
41-60: q&a
what happens: we've invited someone who gets regular media requests, speaking invitations, and partnership opportunities to show their system—not theory, but the actual content cadence, channel strategy, and mistakes that taught them what compounds vs what disappears. you'll see the timeline from "nobody knows me" to "journalists call me first."
guest: Jasmine Brett Stringer (LinkedIn profile)
guest: Jasmine Brett Stringer, MAPP—weekly WCCO-TV contributor, keynote speaker with corporate clients like General Mills and Medtronic, president of NSA-Minnesota. she built from corporate sales to media regular to industry leader who now helps other speakers scale. her path shows how authority comms works across career transitions and outside startup/tech circles.
what you'll see: the timeline from "nobody knows me" to "journalists call me first," how she coordinates tv appearances with speaking and leadership roles, what actually compounds vs what disappears, and the infrastructure she built to make it systematic rather than sporadic.
the purpose: each media lab weekly meeting supports members working through frameworks and pitching expertise. sessions build on each other—this week validates the path you've been building all month.
for nonmembers: learn more at laureldevelops.com/medialab