

QUAY Alumni Event | Sales Is a Science: Mastering B2B Sales as a Founder
Founders are great at building - but what about selling?
Join us for a hands-on session designed specifically for early-stage founders to master the fundamentals of B2B sales. Whether you're still running founder-led sales or preparing to hire your first AE, this workshop will give you the clarity, mindset, and practical tools you need to start closing deals faster and smarter.
In This Session, You’ll Learn:
How to maximize your first sales call and convert more prospects
The power of effective discovery (and how to run one)
Why most deals are lost to "no decision" - and how to beat the status quo
The concept of the Champion and how to identify and activate yours
Why sales is a process (and less a personality)
No fluff. Just real talk, proven frameworks, and tools you can use tomorrow morning.
Who is it for?
This session can support early-stage founders, particularly those in the trenches of founder-led sales or planning their first sales hire -- and is dedicated to QUAY Alumni Community
Speaker: Raz Vicerabin - Sales Consultant to top Israeli startups and former VP Sales at Riskified & Identiq.