Storytelling in the Era of AI: Those Who Miss This Change Will Miss the Future (SF)
In 2025, creative work is in full-blown transformation:
83% of content creators already use AI in their workflows.
88% of marketers say AI lets them move faster and make smarter decisions.
Entire video projects are being turned around in days, not weeks.
The truth? The old tools and slow processes don’t cut it anymore. Speed and experimentation rule — and those who don’t adapt will get left behind.
That’s why we’re bringing together four top creative leaders + Demian Borba (CEO of Pactto) for an unfiltered panel: Storytelling in the Era of AI: Those Who Miss This Change Will Miss the Future.
We’ll cover the tools, the workflows, and the mindset shifts that will define the next chapter of creativity — and share the hard-earned secrets these pros have learned, so you don’t have to suffer and struggle through the same challenges.
Schedule:
5:30 – Doors open (food & drinks)
6:00 – Networking
7:00 – Panel + Q&A
Seats are limited — and the conversations will be game-changing.
Panelists:
PJ Pereira
Co-Founder & Creative Chairman, Pereira O'Dell // Co Founder, Silverside AI
PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He’s been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently, was named Adweek’s AI Champion of the Year for championing the ethical progression of AI in the advertising industry. PJ is passionate about the convergence of AI and creativity, which led him to co-found Silverside, an AI innovation and incubation lab that brings together AI startups and the world's leading brands to solve creative problems using AI. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts. In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality.
Andrew Gordon
Chief of Storytelling at EyeTell, Executive Producer, Animation Consultant
Andrew Gordon has spent over two decades shaping some of animation’s most memorable characters. At Pixar, he helped bring to life A Bug’s Life, Finding Nemo, The Incredibles, Presto and many more, Leading Pixar’s most popular character, Mike Wazowski. Others such as Remy, Gill, and Edna Mode, Buzz Lightyear were among the characters he animated. After Pixar, he served as Head of Animation at DNEG in London, and contributed (uncredited) as a co-director on Minions: The Rise of Gru in Paris, and executive produced/co-directed the feature Out of the Nest. He is now developing several film and TV projects and is currently working on a new 10-minute animated short due out in 2026. Today, Andrew’s full-time role is as Chief Storyteller at EyeTell, a new platform that empowers anyone to harness the power of AI to tell their story. Alongside his studio work, Andrew has been a dedicated teacher and mentor, co-founding The Animation Collaborative and establishing programs at California College of the Arts and The One Academy. He also led Pixar’s Animation Internship program 4 times and has lectured on animation and storytelling worldwide since 2000. His work has been honored with the Visual Effects Society Award for Finding Nemo and the Asia Pacific Brand Personality Award in Animation. Andrew is a member of the Academy of Motion Pictures and lives in Piedmont, California.
Johnny Rohrbach
Co-Founder / Director of Partnerships & Operations, Silverside AI
Johnny is the Co-Founder and Director of Partnerships & Operations at Silverside AI, where he oversees the company’s client engagements, technology partnerships, and operational infrastructure. He works closely with both emerging AI startups and iconic global brands to drive creation, adoption, and implementation of cutting-edge tools that elevate content, streamline workflows, and reshape marketing ecosystems. Prior to Silverside, Johnny played a key role on the Business Development team at Pereira O’Dell, helping to secure and grow partnerships with brands like IHOP, Empower, Midea, Quip, and The Nature Conservancy. Outside of his work at Silverside AI, Johnny sits on the American Board of Universidad del Valle de Guatemala, the country’s largest private university. In this role, he focuses on raising funds to provide underprivileged students with access to higher education and supports the university in marketing and technical implementation efforts, bridging his passions for technology and education
Pablo Stanley
Designer at Vercel (v0). Design advisory board at Canva.
Pablo is co-founder at Lummi, and the mind behind Robotos, Humankind, Transhumans, Humaaans, Open Peeps, and more. Previously Lead at InVision, Staff Designer at Lyft, and co-founder of Carbon Health, Pablo brings a rare mix of design leadership, creative experimentation, and storytelling. He gives design workshops, shares tutorials on YouTube, writes the comic The Design Team, and is an insanely great illustrator and speaker.
Demian Borba
Founder & CEO, Pactto. Stanford StartX S25. Adobe CC Expert.
Demian is the founder and CEO of Pactto (https://www.pactto.com), a new AI meeting platform built from scratch for new creative workflows using AI. Before Pactto, Demian was a Principal Product Manager at Intuit, a tech company with over 100 million customers. He was also one of the first Product Managers for Adobe XD in Silicon Valley. Demian has nearly 20 years of experience in technology, Design, Business, Community, and Training. Prior to Intuit and Adobe, he worked at companies like PayPal and BlackBerry as a Developer Advocate, and at UCSD as a Programming and Design instructor. He is a LinkedIn Learning author, and has also worked at various digital agencies. He is also passionate about surfing, skateboarding and his family.