Everyone’s Watching: Why YouTube Is the New Growth Channel
Must Register directly with Shopify (Link will be sent when upon acceptance to event).
YouTube is no longer just a branding channel — it’s the most scalable, intent-rich platform for ecommerce growth. But launching successfully requires aligning creative, media, and measurement from day one.
Moderated by Tony Effik - Managing Director at Google - GTM Leader for Video, Creative, and Display responsible for market activation, revenue growth, and product adoption.
In this session, experts from Google/YouTube, and top performing brands finding success on YouTube will be sharing best practices:
Targeting and Creative to drive performance
Building full-funnel YouTube strategies that convert
Measuring and optimizing results using AI and first-party data
Key Takeaways:
✅ The playbook for launching on YouTube — from first creative to first campaign
✅ How to produce video ads and Shorts that convert
✅ How AI accelerates creative testing and optimization
✅ What metrics to track (ROAS, CPV, incremental sales)
✅ How to connect YouTube results to Shopify performance
Join YouTube, Upscale AI, Superfiliate, and Platter at Shopify NYC, and a lineup of top founders for an evening exploring how leading Shopify brands are scaling YouTube.
This panel will break down real-world examples of how Shopify Brands are scaling on Youtube.
Whether you’re a DTC founder, growth marketer, creative lead, or part of a performance marketing team, you’ll leave with actionable YouTube strategies you can apply immediately.
The night also includes complimentary drinks, networking with NYC’s top ecommerce operators from featured Shopify brands.