Protecting Your Brand: What Every Business Owner Should Know about Trademarks

​About the Session:

​Your brand name is one of the most valuable assets in your business, but most entrepreneurs never legally protect it.

​In this free live masterclass, trademark attorney Michelle Lynn, founder of The Leaguelle, will break down everything business owners need to know about trademarks so you can build your brand with confidence and avoid costly legal mistakes.

​Whether you're launching a new business or already growing one, this session will help you understand how to protect the brand you're working so hard to build.

​During this training, you’ll learn:

​✔ What a trademark actually is and the different types of brand elements that can be protected.

​✔ How trademarks protect your brand identity, stop copycats, and turn your brand into a valuable business asset.

​✔ How the trademark process works, including the timeline and the best time to file to secure your rights.

​✔ What makes a strong, protectable brand name (and the common naming mistakes that prevent registration).

​If you're serious about building a brand you truly own, this masterclass will give you the knowledge you need to protect it the right way.

​About the Host:

​I’m a trademark attorney and entrepreneur, and the founder of The Leaguelle, a modern trademark law practice that helps entrepreneurs protect and scale their brands.Before launching my practice, I co-founded Reel Skipper, an outdoor apparel brand that grew to 120+ retail locations nationwide. Navigating the legal complexities of setting up and growing a business, even as a trained attorney, was far more challenging than I expected. That experience made it clear: if it felt overwhelming for me, it must be even harder for founders without legal training.That realization is what drives my work today. I am passionate about branding and helping entrepreneurs go all in on their ideas with confidence. When a brand is legally protected, founders can move forward with clarity and courage, knowing they are building on a solid legal foundation.