AI Commercial Meetup
About the Event
Experience the future of advertising creativity with AI in one exclusive evening. The AI Commercial Meetup, hosted by Moonmax, Hailuo AI (MiniMax), Raindance Film Festival, and AI LIVE, brings together senior agency creatives, brand marketers, and AI innovators to explore how AI filmmaking tools are transforming ad production.
Through hands-on demonstrations and expert insights, you’ll discover how to turn brand concepts into fully realised visual campaigns faster than ever before.
Come to connect with peers and industry leaders from top agencies and global brands. You’ll leave inspired with new ideas for how AI can elevate creativity in advertising.
Agenda
18:00 – 18:30: Arrivals and Networking
18:30 – 19:00: Fireside Chat with Chris Branch “Is AI the Future of Advertising?”
AI filmmaking vs traditional production
How agencies can use AI creatively
The evolving role of creative directors
Chris Branch is the founder of Seedily, a boutique Generative AI marketing agency working with brands like Coca-Cola and Unilever, and with some of the world's biggest advertising agencies, including Havas Media and IPG Media. Chris also runs AI LIVE, Europe’s largest Gen AI community with 250K LinkedIn followers, 140K newsletter subscribers, and a growing network of thousands of practitioners, creatives, and industry leaders.
19:00 – 19:30: AI Commercial Workshop by Ikenna Mokwe
Learn practically how to create an AI commercial
Learn about AI best practices
Ikenna Mokwe is a London-based filmmaker, creative director and founder of OnGen, an AI-first video production studio bridging traditional filmmaking craft with generative AI workflows. With over 15 years of experience directing branded content for clients including Samsung, Levi’s, Mr Porter and Johnnie Walker, he brings deep production craft to generative filmmaking. His AI spec short film The Late 1900s won Best AI Spec Ad and Best UK Creator at the Bionic Film Festival. However the tools change, his starting point is always the same: the story.
19:30 – 20:00: Drinks and Networking
About the Technology
Hailuo AI (MiniMax): Next-generation creative platform for advertising
Video Generation: Produce high-end campaigns in minutes
Image & Audio Tools: Integrated studio-quality visuals and sound for storytelling
Infinite Creativity: One platform to ideate, create, and finalise brand assets
Disclaimer
By attending, you consent to photography and video capture. Materials may be used by Moonmax and partners for marketing, promotional, and archival purposes across digital and print media.