AI Commercial Meetup
About the Event
Experience the future of advertising creativity with AI in one exclusive evening. The AI Commercial Meetup, hosted by Moonmax, Hailuo AI (MiniMax), Raindance Film Festival, and AI LIVE, brings together senior agency creatives, brand marketers, and AI innovators to explore how AI filmmaking tools are transforming ad production.
Through hands-on demonstrations and expert insights, you’ll discover how to turn brand concepts into fully realised visual campaigns faster than ever before.
Come to connect with peers and industry leaders from top agencies and global brands. You’ll leave inspired with new ideas for how AI can elevate creativity in advertising.
Agenda
18:00 – 18:30: Arrivals and Networking
18:30 – 19:00: Fireside Chat between Tim Flagg and Kelsey Farish: “AI Advertising: Considerations and Opportunities”
AI filmmaking vs traditional production
AI usage considerations and opportunities
Tim Flagg is a senior marketing and business leader with over 24 years’ experience in marketing and general management. He is CEO and Co-Founder of UKAI, the UK’s only trade association representing the full AI sector, providing a unified voice, shaping dialogue with government, and supporting the UK’s position as a global leader.
He began his career at NBCUniversal, launching TV networks and digital platforms across EMEA, before leading integrated marketing campaigns at Hutchison 3G in markets including Canada, India, Australia, and the UK. He later headed EU Marketing at Zipcar, where he built digital capability and drove transformation.
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Kelsey Farish is a London-based solicitor whose specialism in AI began in 2019 with a simple goal: to help protect actors from unauthorised deepfakes. Today, she’s internationally recognised as one of the leading lawyers advising on AI in the screen and audiovisual sectors. Her favourite projects and negotiations often involve digital replicas and voice cloning, but her practice spans copyright, reputation, and media matters more generally. When she’s not at her desk, you can probably find her on the sofa with a glass of wine, reading something like Tarkovsky’s Sculpted in Time, or otherwise enjoying a dumb movie with her young son.
You can follow her on Instagram at @kelseymedialawyer and Twitter (sorry, “X”) at @KelseyFarish.
19:00 – 19:30: AI Commercial Workshop by Ikenna Mokwe
Learn practically how to create an AI commercial
Learn about AI best practices
Ikenna Mokwe is a London-based filmmaker, creative director and founder of OnGen, an AI-first video production studio bridging traditional filmmaking craft with generative AI workflows. With over 15 years of experience directing branded content for clients including Samsung, Levi’s, Mr Porter and Johnnie Walker, he brings deep production craft to generative filmmaking. His AI spec short film The Late 1900s won Best AI Spec Ad and Best UK Creator at the Bionic Film Festival. However the tools change, his starting point is always the same: the story.
19:30 – 20:00: Drinks and Networking
About the Technology
Hailuo AI (MiniMax): Next-generation creative platform for advertising
Video Generation: Produce high-end campaigns in minutes
Image & Audio Tools: Integrated studio-quality visuals and sound for storytelling
Infinite Creativity: One platform to ideate, create, and finalise brand assets
Disclaimer
By attending, you consent to photography and video capture. Materials may be used by Moonmax and partners for marketing, promotional, and archival purposes across digital and print media.