How To Win the Mentions that Win the Market with Ali McCarty and Alex Halliday, AirOps
With AI search, buyers are making their shortlist faster than before.
If you’re not in that shortlist, your rankings won’t save you. Discovery is shifting from clicks to synthesized answers.
Offsite mentions are now a primary input to what AI tools say about your category.
This in-depth session is built to give you an execution plan and a reporting model your leadership will actually understand.
Join us live to learn the offsite moves that drive AI answer mentions and how to measure them like a growth channel, not an SEO vanity metric.
Ali (Nichols) McCarty is VP of Strategy and New Business Expansion at AirOps, and Alex Halliday is CEO of AirOps—together they’ll break down how to turn citation gaps into repeatable offsite wins.
What You’ll Learn:
How AI “answer engines” decide who gets named (and where they pull proof from)
Why the offsite gap matters: how third-party mentions can outweigh what your site says about you
The measurement reset: how to track mention rate, citation share, and competitor gaps by topic
A practical citation-gap workflow to prioritize placements you can defend
A simple operating cadence to run this weekly, even with cross-functional approvals
Who is this for?
SEO & Content Leaders: Build an AI visibility plan that goes beyond rankings and traffic
Growth & Marketing Teams: Turn AI mentions into something you can report upward
PR & Comms Partners: Align placements to category terms, comparisons, and “best X” prompts
Agencies & Consultants: Offer a repeatable offsite playbook clients will pay for right now
Event Details
Date: 3/27/26
Time: 12pm ET
Location: Live on Zoom (Yes, we’ll send a recording!)