The B2B Renewal Playbook with Erin McMunn

​Renewals can feel awkward, especially when pricing, value, and long-term relationships are all on the table.

​Join us at Onward HQ for a tactical conversation with Erin McMunn on how startups can run a stronger renewal process and navigate customer negotiations with more confidence.

​Erin has spent the last decade helping B2B SaaS companies scale revenue from Series A through growth stage, including Whimsical, Clearbit, TextExpander, and CodeSignal. She has built Customer Success, Implementation, and Account Management teams from the ground up, managed multi-million dollar ARR portfolios, and helped companies improve retention, expansion, and customer alignment.

​We’ll talk through what a great renewal process actually looks like, how to prepare before the conversation, what signals to watch for, and how to handle negotiation moments without hurting the customer relationship.

​This session is built for founders, revenue leaders, and anyone managing customers, renewals, or expansion inside a growing startup.