Offcuts Live - a breakfast with Tim Richardson, Eleanor Warnock, Max Ottignon & Natalie Varma
Offcuts Live London Edition - In Person
The Great Flattening: What's Left to Differentiate On When Everyone Has the Same AI
Thursday 1st October, London.
🥐 8.30am, breakfast and networking
🎙️ 9.00am, live podcast recording
☕ 10.00am, open networking, stay on if you want to keep talking
Every brand now has access to the same AI: the same models, generative creative, personalisation engines. Whatever advantage that promised is already gone, because everyone got it on the same day.
So what's actually left to differentiate on? That's what this event is about: not whether AI is changing customer experience, but what separates brands doing something real with it from those running a demo.
Natalie Varma built the AI behind fashion and fragrance discovery at Farfetch and DeepMind. Her current company is betting that most AI hasn't solved for taste, just gotten good at retrieval.
Max Ottignon co-founded Ragged Edge, the branding agency behind Wise, Monzo and Granola. He's watching AI make competent creative available to anyone, changing what his entire industry is for.
Eleanor Warnock is now Managing Director at Every, after cutting her teeth at the Wall Street Journal and Sifted. She thinks taste is cultural status, not a skill, which is exactly why AI can't manufacture it.
We're keeping this one deliberately intimate: a Forza Wine breakfast, networking and a conversation designed to go further than a panel usually gets to.
Free to attend but spaces are limited.
Register your interest to come along.
Edition #1 in Stockholm sold out with a waitlist. Catch up here.
Offcuts Live is powered by ROIROI, Centra, Nolo and Harper Concierge.