

Refresh with Relevance: Creating Brands that Cut Through
In today’s crowded marketplace, brands don’t win by being louder—they win by being clearer. This session explores why clarity has become the new competitive edge, and how brands can refocus to connect with today’s consumers without losing their core identity.
Led by Emily Flannery of LPK, the discussion will provide actionable insights into strengthening brand expression across visual identity, packaging design, and communication strategy.
Attendees will gain practical tools to create culturally relevant, emotionally resonant, and strategically intentional brands that stand out in saturated categories.
Who Should Attend
This session is designed for CPG brand leaders, marketers, and creatives in the food, beverage, and wellness industries who are rethinking how their brand shows up in 2025 and beyond.