Demystifying Sales for Founders: How Founders Turn Conversations Into Customers

​Most early-stage founders know they need to sell.

​But many don’t know how.

​For technical and product-focused founders especially, sales can feel unclear, uncomfortable, or something to “figure out later.” The reality is, your ability to sell early is one of the biggest factors in whether your company succeeds.

​This workshop is designed to break that down.

​Led by Marty Levy, this session will walk through what founder-led sales actually looks like in the early stages—and how to start turning interest into real revenue.

​We’ll cover:

• ​What founders need to own when it comes to sales

• ​How to move from conversations to customers

• ​The fundamentals of early-stage go-to-market

• ​Practical ways to build traction, even without a sales background

​This is a practical, no-theory session focused on helping founders get more confident—and more effective—at selling their product.

​Who this is for
Early-stage software founders (Stage 1–5), especially those with technical or product backgrounds

​Event Details
📅 May 19
🕐 1:00 PM
📍 PHX FWD

​About Marty Levy
Marty Levy is a seasoned sales and revenue leader with decades of experience across startups and public companies in Silicon Valley. He has led sales organizations, founded companies, and now advises founding teams on how to build and execute effective go-to-market strategies.

​Through LevelUp Growth Partners and his work with Arizona State University and the Arizona Commerce Authority, Marty works closely with early-stage founders to help them drive revenue and scale.