

Evolving People, Purpose and Performance - adaptive leadership in the AI Era
We explore the big economic questions companies now face through both history and a practical AI case study: how technology changes the optimal size of firms, and whether AI could let smaller companies scale like much larger ones.
We see how AI is already changing work inside small and medium-sized businesses through practical case studies of workplace adoption, and look at how SMEs are using AI in day-to-day operations that is reshaping the roles of staff and leaders.
We explore how AI can remove repetitive workload, improve employee performance, help firms cope with skill gaps, and give managers more visibility and coordination capacity, by embracing the changing nature of jobs rather than eliminating them.
More broadly the early SME case studies may offer a preview of the emerging workplace: one where people increasingly work alongside AI as an operational partner, with human roles shifting upward toward judgment, oversight, creativity and relationship management.
AI provides an opportunity to represent a turning point, enabling small and mid-market companies to increase productivity, embed enterprise-grade processes, and refocus staff on higher-value work rather than replacing them outright.
Meet Dom Gallagher, CRO and Head of Operations at Recrd. and Volker Ballueder, Executive Coach at Obnatus.