

Is Your Org Testing Usability?: Human Testing Compared to AI Testing with Jess Moore Matthews | Set Yourself Up Lunch + Learn
Join us on November 12th! We will discuss micro and macro tactics. This month we have two very special guests for this session: Jess Moore Matthews of Backbone Digital Leaders and Ashley Abaragu of Knowbility.
Topics we will cover in the 30-minute session include:
To learn about the benefits of human testing vs. artificial intelligence (AI) testing.
Get a glimpse into how usability testing is done from a human and automated standpoint.
To begin the process of auditing your own materials using a unified method that prioritizes human and automated review.
What to Expect
Introductions
Lunch & Learn topic: explore a comms topic and offer advice on mini-weekly boosts (micro) and larger time savers (macro)
Q&A session: holding space to talk about your current challenges
What's a Lunch + Learn?
Back in the day, advertising agencies hosted company-wide Lunch and Learn events to introduce new concepts and technology to support the continued learning of its people.
We're taking an advocacy lens to this concept to help democratize digital communications knowledge for organizations, campaigns, entrepreneurs, and activists who are working toward social change.
✅ What it is: a conversation to feel more aligned with your work, reduce workload, get actionable advice, and empower you!
🚫 What it isn’t: another lunch and learn where you walk away feeling overwhelmed.