AI x RevOps Workshop, Berlin
AI x RevOps Workshop: Operationalizing AI for Scalable Growth
Most B2B leaders know Generative AI is the future, but few have the infrastructure to make it drive revenue today. This hands-on workshop, hosted by vBase Digital and straight., is designed for RevOps leaders and founders who are ready to move beyond experiments and start building the engine.
We bridge the gap between "AI potential" and "System execution" by showing you exactly how to integrate GenAI into your HubSpot ecosystem to automate data management, streamline lead-to-cash processes, and scale your operations without increasing headcount.
Why Attend?
Operationalize GenAI: Move beyond basic prompt engineering and learn how to build automated AI workflows and "Smarketing" alignments directly within HubSpot.
European Market Insights: Gain specific insights into implementing AI while navigating the unique business dynamics and data requirements of the DACH region.
Data-Driven Outcomes: Learn to translate complex AI capabilities into clean CRM data, accurate forecasting, and measurable business growth.
Who Should Join?
Revenue Operations (RevOps) Managers, Sales & Marketing Leaders, Founders, and HubSpot power users seeking a competitive edge through AI-driven efficiency and cross-departmental alignment.
Your Hosts
Christian Geissendoerfer from vBase Digital
Christian is a veteran RevOps strategist with over 15 years of experience in high-growth ecosystems across Europe and Asia. He specializes in bridging the gap between legacy business processes and modern AI efficiency. As the founder of vBase Digital, a HubSpot Platinum Solutions Partner, Christian helps B2B organizations architect advanced AI workflows within the HubSpot platform. His focus is on delivering actionable roadmaps that empower leadership teams to optimize their revenue engine, improve margins, and achieve measurable digital transformation.
Frank Miller from straight.
Frank is a recognized expert in digital communication and an evangelist for "Smarketing"—the seamless alignment of Sales and Marketing. With over 25 years of experience in digital transformation, he leads the Munich-based agency straight., where he focuses on AI-supported marketing automation and CRM strategy. Frank is dedicated to helping companies operationalize AI to solve complex dialogue and lead-management challenges. Through his "Smarketing Alliance" initiative, he supports teams in implementing the technical and cultural shifts required to thrive in an AI-driven revenue landscape.
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