The Untapped Power of Interaction Personality

​In this session, we breakdown Interaction Personality,  a way to understand how users navigate, respond, and engage across digital experiences. We’ll explain how Interaction Personality is identified using behavioral signals, what different interaction types look like, and how they evolve over time. Through a real use case in a banking context, we’ll show how all businesses can apply these insights to drive contextually relevant customer engagement across digital channels.