Lights, Camera, Clarity: Making Complex Topics Click
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About Event
How can communications teams turn complex topics into videos people want to watch—and understand? Using SFOC’s International Maritime Organization (IMO) explainer video as a starting point, this session explores how to choose a clear message, build an engaging story, and combine accessible language with visuals. A screening, moderated discussion and audience Q&A will explore and unpack the creative choices behind informative, compelling explainers.
Speakers:
Katharina Schantz - Multimedia Journalist (DW)
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