

Step up to Scaling: Your First Marketing Hire - Too early, too late, or just wrong?
Your First Marketing Hire - too early, too late or just wrong?
Hiring your first marketing role is one of the most common pain points for growing companies - it's one that can easily go wrong and can be costly.
This session looks at marketing from multiple angles, focusing on the decisions leaders and founders are struggling with right now:
Expectations vs reality and what that means for you and your first hire
What marketing is and looks like across growth phases
Fractional, services, tools, hybrid teams and in house: whats the right fit and when
Seniority, timing, and the hidden risks of hiring too early
If you're a company scaling in the Nordics, this series if for you.
Event logistics:
15:00 - Doors Open and Mingling
15:30 - Introduction, presentation, live Q&A,
16:00 - Break
16:20 - Round table with attendee hotseat
17:00 - Networking
Program is also featuring a launch or two
Who it's for - Founders, leadership teams, marketing professionals and operators in startups and scaleups making real hiring decisions. This event is also a great fit for internal recruiters and recruitment firms, but we are designing the session around decision makers in companies.
If you're from a neighbouring department and would like to learn more about recruitment and / or marketing in general, this is the event for you.
Step up to Scaling
An event series for leaders navigating growth, hiring and culture focusing on real challenges, not theory. Bringing together people from different stages, departments and experience unpack real trade-offs. Each session we will have founders, managers, directors, agency leaders, contractors all chipping in for how that topic looks and moves in this moment.
Step up to Scaling is part of the wider Splash ecosystem. Splash is the unconvention and platform for careers, recruitment, and employer branding where Norwegian startups and scaleups connect to knowledge, talent, and solutions.