​CRO x UX Design

​The Six Blind Men & The Elephant: Mastering UX for Conversion

​Host: Shanica Roy | Guest: Bryan Eisenberg

​🕒 60-minutes
👥 Limited to 150 seats
💵 FREE to attend

​About

​In this exclusive session, Shanica Roy sits down with Bryan Eisenberg (Author of Call to Action) to bridge the gap between UX Design and Business Results (Conversion).

​What We Will Cover

• ​The "Usability" Trap: Why a site can have perfect usability scores but zero conversions - and why Bryan believes "Story" matters more than UI polish.

• ​Upgrading Your Personas: How to design for how the user thinks (Methodical vs. Spontaneous) to make your wireframes bulletproof.

• ​Design vs. Trust (The Amazon Paradox): Amazon’s UI is often criticised by designers, yet Prime members convert at 74%. We’ll discuss what UX designers can learn about "Trust Signals" from the world's biggest e-commerce giant.

• ​The "Diamond" Case Study: A deep dive into a specific design challenge where a single, scientific visual element achieved a 5,000% lift by satisfying a specific user need.

• ​The Future of UI: With AI search leads converting at 23x the rate of normal search, are we moving toward a future without screens? We discuss the evolving role of the UX designer.

​In this exclusive session, we will dismantle the silos between Design, Data, and Psychology.

​How the Session Works

• ​Fireside Chat: A candid conversation between Shanica and Bryan, focusing on practical takeaways for the modern product designer.

• ​Live Q&A: Your chance to ask: "How do I justify this design decision to my stakeholder?"

• ​Ripple Effect: Share what you learn. Attendees are expected to share their learnings on social media to strengthen the community through shared knowledge that helps more designers who couldn't join.

​Who Should Attend

• ​UX/UI Designers | Product Managers | Researchers

​​Meet the Guest

​​Bryan Eisenberg is the co-founder of BuyerLegends and a pioneer in online marketing, having spent the last 30+ years defining the field of Conversion Rate Optimisation (CRO). A legendary strategist trusted by global giants like Google, Bryan developed the "Persuasion Architecture" framework, engineering record-breaking growth for clients.

​He is also the New York Times bestselling author of the industry bibles Call to Action, Always Be Testing, and Be Like Amazon.

​Brought to You by

​​​​​​​​​​​​UXPective is a global UX ecosystem built for designers to gain global perspective, build meaningful connections and position themselves to operate on a large scale.

​We deliver serious value to UX designers by combining a strong global network with curated, in-depth UX learning, covering everything from design psychology to leadership mindsets

​Join the space where UX professionals level up.

​Wanna host an event with us? Drop a mail at [email protected]

​​​​​​​​​​​​Catch up on past events and stay connected with us on LinkedIn, Instagram, and YouTube for more updates!

​​​​​​​​​​​​Final Note!

​Stop designing in the dark. Join us to learn how to combine empathy with data to become a more strategic designer :)