plan your Q1 for category authority
the main idea: you've got goals for Q1. in this session, we're mapping them to a systematic media plan that builds category authority instead of just generating press mentions and likes on your posts.
agenda (in minutes):
00-20: match your Q1 goals to authority signals
20-50: build your pitch calendar and targeting strategy
50-60: q&a
what happens: bring your Q1 priorities (launches, fundraises, expansions, thought leadership goals) and we'll work through the framework for translating business objectives into earned media strategy. you'll leave with a working plan for the quarter.
the purpose: most people treat media outreach as reactive or random. this session gives you the system for proactive placement that compounds into category authority over time.
for nonmembers: learn more at laureldevelops.com/medialab