SCREENTIME TALK
We are delighted to invite you to celebrate the launch of SCREENTIME, a new public art programme by SF Projects+ at Amsterdam Schiphol Airport.
Bringing contemporary art into one of the world’s busiest transit spaces, SCREENTIME transforms 1,400 digital advertising screens into an unexpected platform for art, reaching millions of travellers as they move through the airport.
The programme launches in November 2026 with the internationally acclaimed artist collective Troika, formed by Eva Rucki, Conny Freyer and Sebastien Noel. The work draws on the collective’s ongoing research into how digital technologies shape our relationship with the natural world, exploring how AI reproduces and transforms familiar ideals of natural beauty and wilderness through four speculative landscapes. Suspended between seductive idylls and ecological unease, these works will appear across Schiphol’s screens throughout November, reaching an estimated 6 million travellers.
To mark the launch, we invite you to join us during Amsterdam Art for a screening of Drill Baby Drill, followed by a conversation with Troika, SF Projects+ and curator Yannik Güldner, hosted in the Grand Library at Rosewood Amsterdam.
Together, we will explore how AI reshapes our understanding of nature, and what happens when these imagined worlds enter the public spaces through which we travel.
To mark the occasion, Troika’s work will also be presented for one week on the large Digital Art Screen at Rosewood Amsterdam, extending the Schiphol project into the heart of the city.
We look forward to celebrating with you!