Selling Into Healthcare: A Founder’s Guide to Navigating Employers, Insurers & Government Markets

​A Founder’s Guide to Navigating Employers, Insurers & Government Markets

​A practical conversation with Kate Morgan, Partner at Dentons on building product and go-to-market strategies for regulated healthcare markets.

​Drawing on her experience advising high-growth healthcare and digital health companies, Kate will share real-world insights on navigating employer, insured, and government buyers, mitigating regulatory risk, and accelerating adoption in complex commercial environments. 

​Who is this for

​Early-stage and growth-stage founders building in healthcare, digital health, insurtech, biotech, health data, benefits, employer health, and regulated markets - especially teams navigating:

• ​Enterprise healthcare sales

• ​Employer / self-funded buyers

• ​Insurance-driven markets

• ​Government or public health channels

​Takeaways

• ​A clear framework for choosing the right healthcare market path (i.e., self-funded employers, insured populations, government programs)

• ​Practical guidance on building product strategy around buyer reality — not founder assumptions

• ​A working understanding of insurance regulation and how it directly impacts go-to-market strategy

• ​Real examples of how startups successfully navigated complex healthcare sales cycles

• ​A checklist of the biggest technical, regulatory, and operational risks founders must address early

​1871 Members: FREE (email [email protected] for your access code) Priority acceptance for 1871 Members.