Why Women Don't Invest (And What to Do About It): A Hands-On Workshop on ETFs, Long-Term Investing & Taking Action | Amsterdam
You were never bad at investing. You just weren't taught in a way that accounted for how your brain, your hormones, and where you are in life actually shape financial decisions.
Most women don't avoid investing because they lack ability. They delay due to uncertainty about where to start, fear of making mistakes, or the feeling that they're already "too late."
But there's more going on beneath the surface than most financial workshops are willing to name.
Research shows that hormonal shifts and life transitions — a career break, a new baby, a divorce, hitting your 40s — affect how we perceive risk and make financial decisions. Most financial education ignores this entirely.
But waiting has a cost. The longer you stay out of the market, the harder it is to build long-term wealth.
Whether you're just getting started or you're already investing but want to pressure-test your approach, this hands-on session is designed for you. Combining long-term investing expertise and neuroscience, we'll help you cut through the noise and build a low-effort approach to ETFs that you'll actually stick with.
📍 Amsterdam
🗓️ 14 April 2026, Tuesday
🕒 17:30–20:30 CET
What You're Taking Home
✔ Understanding whether you're ready to invest, or what's standing in the way
✔ Knowledge of how your brain, hormones & life stage shape financial decisions (and how to work with them, not against)
✔ A practical investing framework — we'll decode ETFs, index funds, and beyond — so you can make informed choices
✔ A way to evaluate and sharpen your current approach, wherever you are in your investing journey
✔ Your next concrete step: open your first account, explore ETFs, or review your current portfolio
Featuring Speakers
Céline Pujdak — Founder of Cello Wealth and Portfolio & Capital Allocation Expert at ABN AMRO
Bogdan Manta — Organisational Neuroscientist and Founder of The Brain Academy
What to Expect
17:30 – 18:00
Arrival & interactive opening exercise
18:00 – 18:15
Neurofinance: How your brain, hormonal cycles, and life transitions shape investing decisions
18:15 – 18:45
Investing foundations: readiness, ETFs, and long-term investing in practice (not trading or speculation)
18:45 – 19:15
Live coaching + real-life perspectives from women in their 30s, 40s, and 50s on how they actually invest
19:15 – 20:00
Practical guided session for beginner and intermediate investors
20:00 – 20:30
Wrap-up and open networking
Community Support Tickets
Interested in joining, but the cost is a barrier?
A limited number of partially or fully sponsored seats are available. Apply via THIS FORM HERE.
The Fine Print
FinFit Circle sessions are educational. Nothing shared constitutes financial advice or a recommendation to buy, sell, or hold any financial product. Investment decisions are personal. Please consult a regulated financial adviser for guidance specific to your situation.
About FinFit Circle
FinFit Circle is where women stop putting their finances on the back burner. We're a global community of women professionals & founders building financial confidence and smarter money habits — through expert guidance, real women's stories, and small peer circles. This session is part of the FinFit Marathon: our 12-month programme for long-term financial independence.
Spaces are limited to keep the experience intimate and meaningful.