🇿🇦 Growth Lab: The Gap Between Data & Growth
​Every team has more data than ever.
​Dashboards. Reports. Attribution tools.
​So why are the decisions that drive growth still so difficult to make?
​At our next Cape Town Growth Lab, we’re unpacking the gap between collecting data and using it to grow the business.
​We’ll explore:
​→ Why your dashboard may be creating more noise than clarity
→ What attribution can and cannot tell you
→ The metrics that look important but rarely lead to better decisions
→ How to turn data into insight, and insight into action
→ What to do when your data points in different directions
​Whether your tracking is sophisticated, fragmented or still being set up, this session will help you make clearer marketing decisions with the data you have. Come ready to learn, share ideas and connect with other senior marketers over drinks and canapés. 🥂