🇿🇦 Growth Lab: The Gap Between Data & Growth

​EvGoogle knows someone clicked your ad.
Your website knows they signed up. Your CRM knows whether they became qualified. Your backend knows whether they became a customer.

​So why does Google only see part of the story?

​At our next Cape Town Growth Lab, we’re unpacking how first-party data, conversion tracking and Google AI come together to drive better growth.

​We’ll explore:

​→ Where customer data becomes disconnected
→ Which events Google should actually optimise for
→ How to connect your website, CRM, backend and advertising data
→ Why better customer signals matter as Google AI makes more decisions
→ How to move from tracking activity to sharing customer intelligence

​Whether your tracking stops at clicks, form submissions or somewhere deeper in the funnel, this session will help you identify what Google is missing and what you should feed back. Come ready to learn, challenge how your campaigns are being optimised and connect with other senior marketers over drinks and canapés. 🥂