Hands-on AI: Breakfast Workshop for Marketing Professionals
About the event
Marketing teams spend significant time reviewing campaign reports, analysing customer data, consolidating insights, and preparing strategy presentations.
Much of this work involves processing large volumes of information, identifying what matters, and turning it into clear, structured outputs for decision-making.
Agentic workflows can significantly reduce this manual synthesis while keeping human judgement in control.
This breakfast session is designed for marketing professionals who want to understand how these systems actually work.
In a guided workshop, you will build a real workflow and see how agentic systems combine data analysis, reasoning, and structured outputs.
The session is practical, collaborative, and focused on real marketing workflows rather than theory.
Breakfast and coffee provided.
What we will build
Guided Build: Marketing Insight & Campaign Brief Workflow
During the session, we will build a workflow that helps generate structured marketing insights and draft campaign briefs.
The workflow will:
ingest campaign data, reports, and research materials
extract key performance, audience, and strategic insights
structure the content into a clear marketing summary
draft sections of a campaign or strategy brief
identify gaps, risks, or follow-up questions for the team
You will see how the workflow combines retrieval, reasoning, and structured outputs.
The same design patterns apply across other marketing workflows, including:
campaign performance analysis
audience segmentation and targeting
competitive and market research
content and messaging development
stakeholder reporting and internal updates
Agenda
08:30 - Arrival, coffee, breakfast
08:45 - Introduction: where agentic systems are beginning to support marketing teams
08:55 - Guided build session: step-by-step construction of a marketing insight and briefing workflow. You will learn:
how to structure an agentic workflow
how to connect data sources and marketing tools
where human judgement should remain in the loop
how to make outputs reliable enough for real-world marketing use
09:45 - Discussion and peer exchange: how these patterns apply to other marketing workflows and teams
Who should attend
This workshop is designed for professionals involved in marketing strategy, analytics, and campaign execution.
Typical attendees include: Marketing Managers, Growth Leads, Brand Managers, Performance Marketers, CRM Leads, Marketing Analysts, and Heads of Marketing.
Minimum requirements
To keep the session practical, attendees should meet most of the following:
actively involved in campaign planning, execution or reporting
regularly review marketing data, dashboards, or research
familiar with tools such as ChatGPT or similar AI assistants
comfortable working on a laptop during a hands-on session
able to identify at least one marketing workflow they want to improve
This workshop assumes basic familiarity with generative AI. It is not an introduction to AI fundamentals.
Preparation for the workshop
To ensure the session runs smoothly:
bring a laptop (tablets and phones will not be sufficient)
login details will be sent one day before the event
please test your access before arriving
no installation is required
Participants will work directly inside the platform during the guided build.
What you will leave with
a working agentic workflow built during the session
a practical framework for structuring similar workflows
patterns you can apply across marketing and growth processes
hands-on experience building an agentic system from start to finish
Please note that spaces are limited due to venue capacity. Submitting your details does not guarantee a place.