What Can Fashion Brands Say?
What Can Fashion Brands Say?
The EU’s rules around environmental communication have changed.
Regulation is changing the boundaries of environmental communication. What does that mean for the actual words brands use?
From product pages and websites to campaigns, advertising and social media, the new ECGT rules are changing the boundaries of how businesses can make and present environmental claims.
For brands and communicators, knowing the rules is just one part. In an ever-evolving space, how to communicate clearly, credibly within them is the next.
This free webinar brings together the regulatory and communication sides of that problem - helping you understand what is changing, what needs to sit behind an environmental claim, and what that means for the language you use.
What the webinar will cover
Next Step of Fashion founder Brigita will be breaking down the regulatory side of ECGT and what exactly this means for environmental communication. You’ll understand the types of claims that need closer attention, and what needs to bolster them.
Irigai founder Beth will then run through the communication side of things. What happens when language needs to change? We’ll explore how clarity is a tool for optimising marketing value, and future-proofing communications when we’re making environmental claims? .
We’ll explore:
What ECGT means for environmental communication
Which types of environmental claims need closer attention
What information should sit behind a claim
Where communication risks being problematic - beyond just words
What changing the language can mean for how a brand communicates value
How to sync regulation with good communication
Who is this for?
This session is for people working with fashion and textile brands communicating environmental information to EU consumers, including:
Fashion brand founders
Marketers
Copywriters
Communications professionals
Textile developers
Creative and brand teams
You don't need to be a regulation expert.
Whether you're responsible for making environmental claims yourself or creating communication on behalf of clients, this session will help you understand what to look at, what questions to ask, and what the changing rules mean for the communication you're creating.
What you'll leave with
A clearer understanding of what is changing, what to start looking at in your own communication, and the questions you should be asking before making environmental claims.
And if you want to go further...
The webinar is about understanding what is changing, the practical workshops will focus on what to do about it.
Following the webinar, we'll be running two practical sessions:
For fashion brand founders - Work through your existing environmental claims, identify what needs attention, understand what sits behind them, and start rewriting your own communication.
For fashion communications professionals - Learn what to ask clients for, recognise when you don't have enough information to make an environmental claim, and work through how to turn that information into clear, commercially useful communication.
Both workshops will involve working directly with real examples and your own communication, so you leave with something you can use straight away.
Webinar attendees will receive a special price for the paid workshops following the session.
About your hosts
Next Step of Fashion helps fashion businesses understand EU textile regulations and make better strategic decisions.
Irigai is a creative strategy studio working with sustainable, circular and design-led fashion brands, helping them build clearer positioning, stronger language and more effective communication.
Join us to understand what is changing, and start thinking about what comes next for your communication.