AICON WORKSHOP 2 - Beyond Prompting: AI Filmmaking as the Next Language of Visual Storytelling
Beyond Prompting: AI Filmmaking as the Next Language of Visual Storytelling
AI can now generate stunning visuals with just a few keystrokes—but is prompt engineering enough to tell a truly unforgettable story?
This session dives into why compelling AI cinema transcends basic prompting. Grounded in traditional cinematography, deliberate visual direction, performance nuance, and core narrative structure, discover how generative AI serves as an expressive new medium that amplifies—rather than replaces—the craft of filmmaking.
Speaker Bio
Jeffrey Xu (Jeff Koh) | Lecturer, School of Media, Arts & Design, Singapore Polytechnic
With over two decades of industry experience across visual effects, motion graphics, and animation, Jeff is an award-winning educator and media innovator shaping the frontier of emerging tech in cinema. His AI-driven narrative work has garnered major global acclaim, including the Grand Prize at the ChungKang International AI Genre Film Festival (South Korea), Semi-Finalist honors at the HKUST AI Film Festival (Hong Kong), and Official Selection at the Seoul International AI Film Festival. He focuses on pushing generative tech forward while keeping human emotion, deliberate direction, and storytelling firmly in the director's chair.
Key Takeaways
Cinematic Language vs. Prompts: How to anchor generative shots in real-world cinematography principles—lens choice, lighting dynamics, and visual continuity.
Directing the Machine: Retaining precise artistic control and emotional resonance when collaborating with generative AI tools.
The New Creative Pipeline: Integrating AI workflows seamlessly into pre-production, visual pacing, and final narrative assembly.
About the event
AICON 2026 is where AI meets everyone.
Unlike traditional tech conferences, AICON brings together education, innovation, lifestyle, entertainment, and hands-on experiences to make AI accessible to everyone.
Explore AI through immersive showcases, live demonstrations, creator experiences, startup innovations, family-friendly activities, and interactive learning designed for all ages.
Join the community shaping the future of AI. What your ticket includes: The 2-Day Pass provides full access to AICON 2026 on 8–9 October, including all conference sessions, floor exhibitions (e2i’s AI Career Zone, AliBaba’s Creator Lab, and Korean Content Village), and workshops (reservation required, limited seats). Pass holders also get an AICON Game Card quiz trail to redeem for a goodie bag (while stocks last) and entry into the Lenovo-sponsored lucky draw. Seats are limited and allocated on a first-come, first-served basis. Please indicate the workshop(s) you would like to attend below. You will receive a confirmation email once your workshop registration is successful.
Non-ticketed attendees: Participants who express interest but do not purchase a ticket are welcome to browse the event floor. However, access to conference floor, interactive activities, hands-on workshops, goodie bag redemptions, and the Lenovo lucky draw is restricted to ticket holders only.