​This is an immersive and intimate experience designed for employer brand and recruitment marketing leaders. Attendance is limited to 35 experienced practitioners, enabling candid discussion, peer learning, and practical problem-solving.

​Come hungry. Leave smarter.

​Join local leaders from FedEx, BCG, NBC Universal, HPE, Hilti, Michaels, Petco, Epsilon, American Airlines, AT&T, and more.

​Attendees Return With:

• ​practical strategies and shortcuts from people doing the work

• ​insight into emerging industry trends

• ​a trusted network of peers for ongoing collaboration

• ​access to a professional community supporting continued growth*

​Agenda

​11:30 - 12:00 PM - Arrival + Networking

​12:00 – 12:20 PM - Welcome Lunch + Kickoff

​12:20 – 12:25 PM - AI Discussion Primer, Maria Christopoulos Katris - Built In CEO

​12:30 – 1:15 PM - Steering into the Skid: EB Strategy in a Changing Market - Rachel Duran - Hewlett Packard Enterprise

​1:20 – 2:00 PM - Two Truths and a Lie: Telling your story without an EVP - Carrie Corbin - Hope Leigh Marketing Group

​2:00 – 2:45 PM - Employer Brand Inside the Enterprise
Rahul Yodh - DelRicht Research

​3:05 – 3:50 PM - The Employer Brand Landscape

​• Amanda Medina — Michaels
• Kellee Widener - BCG
• Sam Yarbrough - Former Globe Life
• Emma Brem — Petco

​3:55 – 4:45 PM
CYOA - Choose Your Own Adventure

​Participants split into small groups to tackle real challenges facing employer brand teams. Crystal Lay, Kelly Wehrly, Nicky Gibson, Craig Fisher

​4:45 – 5:00 PM Open Forum Discussion

​5:00 - 6:30 PM Networking Happy Hour

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​*One year in-house practitioner membership with People Brand Collective ($199 value) is included with each investment.

​Our sponsors make production of this member driven event possible.

​Thanks to our founding partner Built In, for lunch, and for supporting year one of People Brand Collective.

​Thanks to our networking sponsor Hope Leigh Marketing Group.

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​Looking for your next role?

​PBC offers free admission to practitioners in career transition. Message join@peoplebrandcollective.org for details.