People Brand Workshop
This is an immersive and intimate experience designed for employer brand and recruitment marketing leaders. Attendance is limited to 35 experienced practitioners, enabling candid discussion, peer learning, and practical problem-solving.
Come hungry. Leave smarter.
Join local leaders from FedEx, BCG, NBC Universal, HPE, Hilti, Michaels, Petco, Epsilon, American Airlines and more.
Attendees Return With:
practical strategies and shortcuts from people doing the work
insight into emerging industry trends
a trusted network of peers for ongoing collaboration
access to a professional community supporting continued growth*
Agenda
11:30 - 12:00 PM - Arrival + Networking
12:00 – 12:20 PM - Welcome Lunch + Kickoff
12:20 – 12:25 PM - AI Discussion Primer, Maria Christopoulos Katris - Built In CEO
12:30 – 1:15 PM - Steering into the Skid: EB Strategy in a Changing Market - Rachel Duran - Hewlett Packard Enterprise
1:20 – 2:00 PM - Two Truths and a Lie: Telling your story without an EVP - Carrie Corbin - Hope Leigh Marketing Group
2:00 – 2:45 PM - Employer Brand Inside the Enterprise
Rahul Yodh - DelRicht Research
3:05 – 3:50 PM - The Employer Brand Landscape
• Amanda Medina — Michaels
• Kellee Widener - BCG
• Sam Yarbrough - Former Globe Life
• Emma Brem — Petco
3:55 – 4:45 PM
CYOA - Choose Your Own Adventure
Participants split into small groups to tackle real challenges facing employer brand teams. Crystal Lay, Kelly Wehrly, Nicky Gibson
4:45 – 5:00 PM Open Forum Discussion
5:00 - 6:30 PM Networking Happy Hour
*One year in-house practitioner membership with People Brand Collective ($199 value) is included with each investment.
Our sponsors make production of this member driven event possible.
Thanks to our founding partner Built In, for lunch, and for supporting year one of People Brand Collective.
Thanks to our networking sponsor Hope Leigh Marketing Group.
Looking for your next role?
PBC offers free admission to practitioners in career transition. Message [email protected] for details.