Sales Clarity & Confidence Workshop - Founders Edition (2-part series)
Sales can feel like the scariest part of running a business — especially when you’d rather redesign your logo again than pick up the phone.
But here’s the truth: it’s also the most important thing you can spend time on as a founder.
The good news? Selling doesn’t have to feel awkward or forced. With the right mindset and a few simple techniques, it can actually feel natural (and maybe even fun). Here's how the Smoothly approach works:
Part 0: Pre-session reflection (30-60 mins)
Before the practical workshop, you'll receive a pre-session workbook to complete in your own time. This helps to capture your status quo and identify gaps.
Part 1: Sales clarity & confidence (2.5 hours)
In our this session, we’ll break down the psychology behind sales, reframe the role of the sales person, and practice techniques that will help you feel and come across confident and natural. We'll talk about sales cycle foundations, how to move leads towards a decision without coming across pushy, and how to identify high-potential leads.
Part 2: From learning to landing clients (1.5 hours)
Two weeks later, we’ll regroup to keep the momentum going. You’ll bring real-world examples — what worked, what didn’t — and we’ll fine-tune your approach together. Expect practical insights, confidence boosts, and a repeatable way to sell.
Who this workshop is for
This series is designed for:
Startup founders and first-time business owners who never saw themselves as “salespeople”
Researchers or tech innovators turning ideas into products or ventures
Anyone who’s passionate about what they do, but struggles to talk about it in a way that converts interest into action
If you’ve ever thought, “I’m not good at selling,” this is for you.
What to expect
This is not a “sit back and listen” kind of session. Expect to learn by doing, share your real-world challenges, and walk away with tools you can actually use.
You’ll leave with:
A simple, human way to approach every stage of the sales cycle — from first chat to loyal advocate
Confidence to talk about what you offer without sounding salesy
A community of peers who are learning (and laughing) right alongside you
Bonus tools such as the objection handling cheat sheet and pipeline builder overview.
What it is not
This workshop is not business model, industry or sector specific. If you are looking to scale your sales engine and determine your sales strategy for your particular circumstances, you may not get all the answers from this session.
What you will get, however, is a mindset for sales success and confidence, sales principles and foundations, an explanation of a basic sales cycle and how to move your leads to commitment.