Branding

​This workshop shows leaders and entrepreneurs how branding can be a universal language and a strategic tool for growth, cultural connection, and global positioning—making it especially relevant for internationally minded businesses and impact-driven audiences. Learn how to use brand strategy to stand out, build influence, and scale with confidence across borders.

​This is perfect for:

​Entrepreneurs, business owners, and global changemakers seeking to expand their reach and impact

​In this session, you will learn:

​· How to create the core foundations of an authentic and impactful brand identity that resonates with diverse audiences around the world

​· To understand colour psychology, typography, and design principles through an international lens, creating a cohesive and memorable brand presence that inspires trust and drives conversions

​· The art of compelling storytelling that transcends borders, captivating hearts and minds by engaging on both emotional and cultural levels

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​About the Speaker

​Christine Lieu-Guzauskas is the powerhouse behind CL Designs and the Brand Party Podcast. When she’s not trading in climbing the corporate ladder for climbing mountains around the world, she’s helping purpose-driven businesses and nonprofits transform their branding, web design, and marketing collateral into efficient impact and sales.

​From household names like Walmart, MLSE, and CBC Music to bold, bootstrapping startups across every industry, Christine’s creativity earned her a Digital Publishing Award nomination and a feature in Top 10 Canada Design for the Brand Party Podcast. A dynamic speaker and host, she brings infectious energy and real-talk advice on branding, storytelling, and the art of celebration to stages worldwide.