AI Disruptions in Marketing
Welcome to this pivotal discussion on the transformative landscape of digital content optimization. As AI models rapidly evolve and redefine how information is discovered and consumed, C-suite executives and Chief Marketing Officers (CMOs) face unprecedented opportunities and challenges. This session will delve into two critical strategies: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). We will explore their core principles, strategic importance, and actionable frameworks, providing insights into how AI can be leveraged to optimize content, enhance brand visibility, and drive business growth in the tech industry.
Event Synopsis
In a rapidly changing digital ecosystem, AI is reshaping how audiences find, interpret, and trust information. This session brings together marketing and technology leaders for a strategic deep dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — two emerging disciplines redefining content strategy in the AI era.
Participants will uncover how these frameworks enable brands to stay discoverable and relevant as traditional SEO gives way to AI-driven discovery models. Through expert insights and real-world applications, this discussion will illuminate the intersection of content, machine learning, and brand strategy — and what it means for C-suite leaders navigating the next frontier of growth.
Key Takeaways
Understand the shift: Grasp how AI-powered engines (ChatGPT, Gemini, Perplexity, etc.) are transforming search, discovery, and digital visibility.
Differentiate AEO and GEO: Learn the distinct mechanics and objectives of Answer Engine Optimization vs. Generative Engine Optimization — and when to deploy each.
Strategic frameworks: Explore actionable models for integrating AEO and GEO into enterprise content and brand strategies.
AI as a growth driver: Identify practical ways AI can elevate content relevance, trust, and conversion.
Futureproofing marketing: Gain foresight into how generative models will influence customer journeys, brand authority, and revenue pipelines over the next 3–5 years.
Target Audiences
CMOs and Marketing Executives seeking to future-proof brand visibility in AI-driven search environments.
C-suite Leaders (CEOs, CTOs, Chief Strategy Officers) looking to understand AI’s implications for corporate communications and growth strategy.
Content, SEO, and Growth Leaders responsible for adapting digital strategies to emerging generative platforms.
Tech Industry Strategists and Innovation Teams exploring how AI will redefine discovery, differentiation, and engagement.
Agenda
6.30PM - 7.00PM : Registration
7.00PM - 7.35PM: Panel Discussion on Navigating AEO in AI Era
7.35PM - 7.50PM : Demo Workshop by HubSpot For Startups
7.50PM - 8.05PM: Demo Workshop by Manus.ai
8.05PM onwards: Networking
Speakers
1. Nison Chan, e27
Nison leads the community and partnerships team at e27, Southeast Asia’s go to tech media platform with more than 6M annual views and 400K active subscribers and followers.
2. Tammy Chew, HubSpot
Tammy is a growth specialist at HubSpot with a proven track record in scaling SaaS companies across APAC. Before joining HubSpot, they led go-to-market strategy and sales growth at The Grid (by Darwiin), generating over $300K in ARR and securing clients like Citibank, SAP, and Grab, and later drove regional expansion at Employment Hero. Known for their data-driven, consultative approach, [Name] blends commercial acumen with a deep understanding of startup dynamics—helping businesses accelerate growth through technology, strategy, and customer-centric execution.
3. Yichen Guo, Capgo.ai
YG Yichen Guo is the CEO of CapGo.ai, specializing in programmatic SEO and GEO through AI. It leverages AI to generate webpages at scale, enabling clients to target a wide range of search keywords and drive traffic from Google and AI search engines such as ChatGPT and DeepSeek. The company serves a portfolio of high-profile clients, including Reeds SinoPharm, BlueFocus, and FinalRound AI, among others. CapGo.ai also won the Harvard New Venture Competition in APAC. YG holds an MBA from Harvard Business School and an undergraduate degree in Statistics from UC Berkeley. His career began as a quant analyst at Citi in New York City, after which he advanced to Head of Growth Analytics at Almanac. He also served as a General Manager at VIPKid.
4. Alan Chan, Manus.ai
Alan leads Go-To-Market at Manus AI based in Singapore. Previously he was the Head of Growth & Marketing at Lark (ByteDance) and CMO at Tanka AI.
5. Tina Chu, Novastack AI
Tina is an award-winning marketing and growth leader who brings a wealth of experience and a unique vision to Affyn, particularly when it comes to Web 3 gaming and metaverse. With her extensive leadership experience in top tech companies, such as Tencent, Expedia, Nokia, and Klook, Tina is well-positioned to lead Affyn towards a new frontier of gaming.
About HubSpot
HubSpot for Startups is a program designed to support and empower early-stage businesses with access to tools and resources and a trove of educational content specifically tailored to startups, including articles, templates, guides, and reports and more. In JAPAC, we have supported a growing number of growth-stage startups on our platform including likes of Sleekflow, Xero, Aspire, flie.ai, advance.ai, Patsnap, Useinsider, Trax, OneChampionship, terrascope, darwinbox and Emeritus.org etc.