Build Your BOFU Engine: Creating bottom-of-funnel content that ranks in AI search

​In case you don't know or haven't heard already. BOFU is the way into AI search.

For the first time, im publicly sharing the playbook we've been running for our clients to help them rank in AI search.

In this hands-on workshop, you'll learn exactly how to build BOFU content that doesn't just rank in traditional search, but shows up across multiple LLM's.

​We'll dive deep into:

• ​Customer and product research techniques that feed directly into compelling BOFU content.

• ​Competitor intelligence tailored to make sure your product is positioned superior against competitors

• ​Keyword research and content strategy breakdowns that ensures you're prioritizing your highest revenue keywords

• ​Framework breakdowns to show you the modular way I build content

​Plus, you'll see real client examples of how these methods have driven impressive growth. Like our client who boosted their LLM traffic month over month.

​Here's what you'll get for attending

​- Customer and product research prompts
- Competitor inteliigence prompts
- Keyword research prompts
- BOFU content prompts and framework breakdowns
- Workshop recording

​Who is this workshop for?

• ​For in-house marketers on small teams

• ​Who want to learn how to use BOFU to rank in AI search

• ​Who are pressed on time and resources and want to skip the "ultimate workflow" hype on Linkedin

• ​Who wants to learn from a practitioner doing the work